STORY ABOUT LO PRESTI

THE STORY OF LO PRESTI BEGINS WITH A YOUNG BOY IN 2007 IN A SMALL TOWN IN SWITZERLAND. A SIMPLE IDEA BECAME AN ABSOLUTE SUCCESS IN THE YEARS THAT FOLLOWED. IN THE BEGINNING, IT WAS JUST ABOUT PERSONALIZING HIS OWN CLOTHES SO THAT THEY WOULDN'T BE CONFUSED WITH THOSE OF HIS SIBLINGS. THE FIRST PIECE WAS A SPORTY POLO IN A PLAIN COLOR WITH A SILVER LOGO. SHIRTS, SWEATERS, JACKETS AND FINALLY BAGS FOLLOWED. TO GIVE THE PRODUCTS RECOGNITION, HIS INITIALS WERE REFINED IN THE FORM OF A LOGO ON THE ITEMS. THE MAIN FEATURE IS THE HIDDEN FOUR IN THE LOGO, WHICH WAS ALWAYS MEANT TO REMIND PEOPLE OF THE FOUR SIBLINGS AMONG WHOM THEY DID NOT WANT TO MIX UP THE CLOTHES. IT STARTED WITH SIMPLE IRON-ON FILMS, MOVED ON TO FABRIC PAINTS, SOME OF WHICH HAD TO DRY LABORIOUSLY OVERNIGHT, AND FINALLY ENDED WITH THE FINISHING OF HIGH-QUALITY PREMIUM YARN, WHICH WAS CAREFULLY EMBROIDERED INTO THE GARMENTS. DURABILITY HAS ALWAYS BEEN LO PRESTI'S TOP PRIORITY. OVER THE YEARS, THE IDEA DEVELOPED INTO A REAL BRAND. FINALLY, A SMALL COMPANY WAS FOUNDED IN FRANKFURT AM MAIN, BECAUSE CURIOUS PEOPLE HAD BECOME AWARE OF THE PERSONALIZED PRODUCTS IN THE MEANTIME AND THE DEMAND INCREASED ACCORDINGLY. FOR THE YOUNG MAN, WHO IN THE MEANTIME MOVED HIS COMPANY HEADQUARTERS TO MILAN, THE OPPORTUNITY TO GROW FURTHER SOON AROSE. LO PRESTI MADE IT HIS MISSION TO COMBINE HIS SPORTY AND ELEGANT PREFERENCES FROM HIS LIFE TO OFFER CLOTHING, HANDBAGS AND ACCESSORIES.

BECAUSE THE CONSUMERS OF THE LO PRESTI BRAND LOVE THE BIG SHOW, THE TYPICAL LO PRESTI STYLE MOVES SKILLFULLY BETWEEN TASTEFUL EVERYDAY LOOKS WITH REFINED DETAILS AND BIG DRAMA.